Already in use in some
major British supermarkets, the traffic light system – red, amber
and green – reflects high, medium or low levels of fat, sugar and
salt.
Under the plans, favourites
like the doner kebab with chips will carry red labels as they contain
over the double the recommended daily allowance (RDA) of salt and fat,
while salads will have a green label, thanks to being low in cholesterol.
Dave Horsfield, principal
trading standards officer, explained: “There is no legal restriction
on the nutritional content of takeaway food. We didn’t know exactly
what was in the food and it was a question that needed to be answered”.
The city’s fat
busting tactic was sparked by a survey, by Liverpool trading standards
officers that analysed in excess of 300 takeaway meals from across the
length and breadth of the city.
On the menu of shame
were pizzas, which contained well over twice the RDA of salt and fat in
just one slice; another offender was prawn chow mein, containing 350%
of the RDA of salt.
But perhaps most disturbing
revelation turned out to be that a dish of beef with green peppers, black
bean sauce and fried rice contained four and a half times the RDA for
salt.
Too much fat can lead
to obesity, while excessive salt has been linked to increased blood pressure,
leading to strokes and heart attacks.
“The results
are quite shocking,” said Beri Turner, a member of the city council’s
executive. “I think a lot of people who buy food from takeaways
will be horrified to find out just how much salt and fat is combined in
just one meal”.
The council intends
to provide guidance for Liverpool’s fast food outlets on just how
to avoid unhealthy ingredients, and where owners can seek healthier alternatives
to include in cooking. “The main point is to reduce fat and salt
content without affecting the taste of the meal,” Horsfield said.
Currently, there is
no legislation that prevents such meals from being sold. However, takeaways
will be able to choose whether to sign up on a voluntary basis. Although
there is no legal pressure for takeaways to comply, it is hoped that they
will set aside any qualms they have in using the labels in order to take
the opportunity of helping to improve the nutrition and well being of
their customers.
Liverpool Trading Standards
believes that takeaways that agree to the traffic light labelling will
actually see business go up because customers will appreciate their honesty
and desire to highlight the healthiest choices on the menu.
“There are very
good reasons why this is a good idea,” said Dave Heywood, manager
of the Hansel and Gretel takeaway in Liverpool. “It will give a
good indication of what people are getting for their money”.
A recent Which? survey
on food labelling revealed that 90 per cent of participants found the
traffic light food labelling system very, or at least, fairly, easy to
use, and its introduction has had a dramatic impact on consumer behaviour,
boosting health conscious decisions.
The measure has already
led to a dramatic fall in sales of red-labelled products and a rise in
green-labelled ones in the supermarkets who have voluntarily adopted the
scheme.
Indeed, at Sainsbury’s,
sales of hot desserts that carry the amber and green grading have soared
by 42%, whereas those graded red have dipped by 11%.